Tara Fela Durotoye is an activator, an inspiring communicator and a motivational teacher who leverages her gift of storytelling in teaching women to be powerful and ambitious without losing the essence of who they are as women and as relational beings. As a pioneering  business leader, Tara led the emergence of  the makeup industry in Nigeria, established the first makeup academy and the first national retail chains of makeup specialty stores for makeup services, created the first indigenous makeup brand and established the first indigenous direct-to-consumer distribution model in Nigeria. She is the founder of House Of Tara International, a company she ran for 25 years until she successfully transitioned the business to a new Managing Director in 2024.

On her trailblazing journey, Tara has helped to champion a new career pathway in the makeup industry and

professionalize the industry through developmental programs & government engagement. She is also the founder of SEEP Africa, a development platform with the aim to solve unemployment on the continent by aggregating the training and placement of over ONE MILLION sales professionals and entrepreneurs in sustainable careers and businesses by 2028.

Tara Fela-Durotoye is a recipient of several national and international awards for her contribution to the beauty industry and her active role in the advancement of Entrepreneurship and the Empowerment of young people and women across the African continent.

In 2019, Tara received the Award of Excellence for Social Impact and Job Creation, a National Recognition by the Vice President of Nigeria. She was recognized by the World Economic Forum as a Young Global Leader in 2013.

She was on Forbes list of 20 Young Power Women in Africa in 2019 and was recognized by Forbes on the list of top 50 Africa Most Powerful Women in the year 2020.

She is an alumnus of the Lagos Business School (Chief Executive Programme) and other executive leadership programs at INSEAD, Yale University, and the Harvard Kennedy School of Government.

She has been happily married to Fela Durotoye for 23 years and is blessed with 3 sons.