Addy Awofisayo is currently the Head of Music, Sub-Saharan Africa at YouTube, responsible for defining and executing the strategy for African music on the platform. In this role, she works with artists, songwriters, labels & music companies to grow their businesses on YouTube, and forms partnerships with organizations to grow and support the music ecosystem in Africa. Previously, she led Content Partnerships for Sub-Saharan Africa at YouTube, working with Creators and Media companies. Addy is a media and tech professional with over 15 years of global experience working in various strategy, finance, content and partnerships roles across Africa, Europe and North America. She started her career at Microsoft in the Finance Rotation Program. Addy holds a bachelor’s degree from University of Virginia and a Master’s from Harvard University.